Changing the format of a databinding

I am using vb in VS 2005. I have a label that I bound to a date field in a dataset

The following:

lblAuditDate.DataBindings.Add("text", dsResults.Tables("2013_results"), "auditdate")

shows it as 4/13/2013 12:00:00 AM for example.

How can I format it to just MM/dd/yyyy?